The undisputed leader of Türkiye’s lubricants market Petrol Ofisi

Petrol Ofisi has carried its leadership in Türkiye’s lubricants and chemicals market—first achieved in 2010—into its tenth consecutive year, holding a market share of 28.6%.* In the lubricants segment alone, the company has secured the market leadership position with a share exceeding 27%.* Serving industries from automotive to manufacturing, marine to construction, Petrol Ofisi continues to create value through its comprehensive product range and sectoral expertise.

Emphasizing that this success in lubricants is no coincidence, Petrol Ofisi CEO Selim Şiper stated, “This achievement is the result of the right and decisive steps we have taken with a sense of leadership responsibility in every field. It represents not only the strength of our systems, strategies, and operations, but also how firmly we are progressing on the right path.”

Petrol Ofisi Lubricants Director Sezgin Gürsu noted, “At the heart of this sustained success lies the dedication of our passionate and united team, as well as our business partners who proudly carry the Petrol Ofisi flag across every region of Türkiye. Additionally, our extensive product portfolio—led by our flagship Maxima and Maximus ranges—together with our continuous innovations and customer-focused services that enhance efficiency, have been the key drivers of our success. Our primary goal is to sustain this leadership into the future, in a way that truly reflects the Petrol Ofisi spirit.”

In 2019, Petrol Ofisi Lubricants reached a total sales volume exceeding 120,000 tons, including nearly 11,000 tons exported to 33 countries across four continents. The company operates a state-of-the-art lubricant production facility in Derince, Kocaeli. With an annual production capacity of 144,000 tons, the Petrol Ofisi Lubricants plant also offers a total storage capacity of 65,000 tons—comprising 15,000 tons of finished products and 50,000 tons of raw and semi-finished materials. Petrol Ofisi also commands a strong R&D and technology presence through the Petrol Ofisi Technology Center (POTEM)—one of the most advanced facilities not only in Türkiye but also across the broader region. At POTEM, where 88 of 155 tests are accredited by TÜRKAK, an average of 150,000 tests are conducted annually under both national and international standards. With its advanced technology and superior R&D capability, Petrol Ofisi Lubricants meets virtually all of Türkiye’s lubricant needs under one roof—producing more than 350 products, including the flagship Maxima and Maximus series.

Highlighting that the significant improvements implemented across all business areas have already started yielding results, Petrol Ofisi CEO Selim Şiper said, “We have realized major developments in many fields—from management processes and organizational structure to IT infrastructure, products, and services. These strategic and decisive steps—taken simultaneously across multiple fronts within an organization as large as Petrol Ofisi—have already started to show tangible results in a short period. The success we have achieved in the lubricants market stands as one of the most current and concrete indicators of this progress. Petrol Ofisi has maintained uninterrupted leadership in the lubricants and chemicals market since 2010. Further strengthening this robust position through continuous improvements—from products to distribution network—the company has now achieved leadership in the lubricants market as well. This success carries the signature of many people, from our Lubricants Directorate team to our valued business partners,” he said.

Emphasizing that they deliver products and services to every corner of Türkiye through an extensive distribution network, Petrol Ofisi Lubricants Director Sezgin Gürsu shared the following:

“Through our distributors operating nationwide, nearly 1,770 Petrol Ofisi stations, and 16,000 sales points, we hold Türkiye’s largest and most widespread distribution network. We possess one of the country’s most advanced infrastructures, an industry-leading technology center in POTEM, and 79 years of accumulated expertise. With our strong R&D capabilities, we continuously innovate and introduce new products. We have further strengthened our portfolio with newly acquired corporate customers. In the automotive segment, we have established service agreements with leading brands. We have also developed first-fill and service agreements with original equipment manufacturers (OEMs). We have remained consistently close to our customers, supporting them at every step. We carefully analyze the results of our customer satisfaction surveys and actively listen to our customers. This enables us to continuously enhance our products and services to meet both their current and future expectations. Moreover, we maintain strong coordination with our industrial customers, collaborating with them even during the product development phase. As a result of these extensive efforts, we proudly achieved the leadership position in Türkiye’s lubricants market in 2019.”

*Source: PETDER 2010- 2019 Total Lubricants and Chemicals Data