Kenan Doğulu becomes the brand ambassador for Petrol Ofisi Group

Kenan Doğulu, one of Türkiye’s most beloved artists, becomes the brand ambassador for Petrol Ofisi Group in the new phase of the “Siz Ne İsterseniz O” campaign. The campaign’s first step is the launch of the commercial film, adapted from a true story, along with the song “Sen Ne İstersen O,” composed by Kenan Doğulu specifically for the campaign. As part of this long-term collaboration, Petrol Ofisi plans to implement concert projects with Kenan Doğulu across Anatolia in the upcoming period.

Petrol Ofisi Group announced its long-term brand partnership with Kenan Doğulu, one of the iconic names of Turkish pop music, with the release of the first commercial film. The details of the collaboration between Petrol Ofisi Group and Kenan Doğulu were shared at a meeting attended by Kenan Doğulu, Petrol Ofisi Group CEO Mehmet Abbasoğlu, CMO Murat Zengin, and TBWA\Istanbul CEO Burcu Özdemir, who led the creative development process of the campaign.

Commenting on the collaboration, Petrol Ofisi Group CEO Mehmet Abbasoğlu stated, “A new era is beginning for Petrol Ofisi Group. We have completed the acquisition of bp and are nearing the end of the integration process. With the strength of our longstanding industry leadership, we have entered a phase where we embrace a more agile, more innovative, and more dynamic identity, prioritizing performance and elevating the station experience into a branded journey. We are very pleased to couple this dynamism that is set to extend across Türkiye through approximately 2,700 stations with the heartfelt energy and creativity of Kenan Doğulu, one of the most cherished artists our country has produced. I believe that the contribution he will bring to us will be immensely valuable.”

Highlighting the strategic dimension of the campaign, Petrol Ofisi Group CMO Murat Zengin said: “We dedicated our first campaign with Kenan Doğulu to the re-launch of our V/Max product. However, this is not merely an advertising campaign. We will advance with a multi-layered approach. By combining the concept of performance with the energy of life, we will design films and activations inspired by real-life stories. In addition, through concert projects that will extend across Anatolia, we will engage with the people of Türkiye, particularly our young audiences. Beyond our services, we also want to offer them the opportunity to connect with art and to meet one of Türkiye’s most important artists, wherever they may be. Being able to bring a smile to their faces and create unforgettable moments for them is incredibly valuable to us.”

The brand’s new ambassador, Kenan Doğulu, shared his feelings about the collaboration: “We have set out on a long and delightful journey that brings together the unifying power of music with the energy of every road we travel. Being part of the same story with a heritage brand like Petrol Ofisi—one that touches every corner of Türkiye and holds a place in the lives of people from all walks of life—is incredibly meaningful to me. For the first step of this journey, we built the story around a real moment that I experienced on stage. By capturing the sincerity and excitement of that moment on screen, I believe we have created more than a commercial. We have told a warm, heartfelt story that viewers can genuinely connect with. I am confident that everyone who watches it will feel the positive energy behind it.”

Burcu Özdemir, CEO of TBWA\Istanbul and the creative lead behind the campaign, shared her perspective: “Petrol Ofisi Group is going through a significant transformation. Throughout the process, we focused on one essential question: ‘What does the consumer truly expect from us?’ We saw that simply talking about products is no longer enough. What really matters is touching real life, understanding the consumer’s journey, and forming an emotional bond. This is exactly where our path aligned with Kenan Doğulu. There are very few artists who reach the entire country as genuinely and as widely as he does. Our aim was to partner with an artist whose creativity and cultural influence bring real value to Türkiye. That is how this partnership between Petrol Ofisi and Kenan Doğulu began.”

Inspired by a true moment on stage

The commercial, set to premiere on 29 November, draws inspiration from a real event that took place during one of Kenan Doğulu’s concerts. The campaign began with the early digital release of “Ne İstersen O,” the song he composed specifically for the campaign. The song was met with strong enthusiasm and quickly reached a wide and diverse audience.

Petrol Ofisi’s highest-performing fuel to date

Developed at the Petrol Ofisi Technology Center (POTEM) specifically for Türkiye’s driving conditions, the new V/Max stands out as the highest-performing fuel the brand has introduced so far. With its redesigned formula shaped around customer expectations, the new V/Max Unleaded 95 delivers up to 32 percent more torque, up to 26 percent more power, and up to 5 percent quicker acceleration, boosting vehicle performance in every driving condition.