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The Indisputable Leader of Turkey's Lubricants Market: Petrol Ofisi Group

Petrol Ofisi Group has been the leader of the Turkish lubricants and chemicals market since 2010 and has held this position for a solid decade with an approximate market share of 28.6 percent*. Acquiring a market share of more than 27 percent*, it has also achieved market leadership in the lubricants market alone. Petrol Ofisi Group continues to create value through its products and operations offered to all sectors, from automotive to industry, marine, and construction.

Emphasizing this success in the field of lubricants is not a coincidence, Petrol Ofisi CEO Selim Şiper said, "This achievement is the result of the correct and strong steps we have taken with the responsibility of leadership. It also has different meanings to indicate that we are on the right path.” Petrol Ofisi Group Lubricants director Sezgin Gürsu says, "This traditional success we have achieved bears the signature of our employees who always seek for the better and work passionately and collaboratively as a team, and of our business partners who proudly keep the Petrol Ofisi flag flying in every region we operate. In addition, our rich product portfolio that meets the needs of all industries, especially the Maxima and Maximus family, and our continuous improvements that facilitate our customers' efforts and increase their efficiency have been the most important elements of our success. Our primary goal is to carry this leadership into the future in a manner fitting Petrol Ofisi."

Petrol Ofisi Group Lubricants, which reached a sales figure of more than 120 thousand tons in 2019, of which 11 thousand tons were exported to 33 countries on four continents, has a state-of-the-art plant with advanced technology in Kocaeli Derince. Petrol Ofisi Lubricant Plant, which has an annual production capacity of 144 thousand tons, has a total storage capacity of 65 thousand tons, including 15 thousand tons of finished products and 50 thousand tons of raw and semi-materials. Petrol Ofisi has substantial R&D and technology power with the Petrol Ofisi Group Technology Center – POTEM, which is considered the most developed center of its kind in wide geography besides Turkey. At POTEM, 155 tests can be performed with national and international methods, and a total of 150 thousand tests are carried out annually, 84 of which are accredited by TÜRKAK. With its advanced technology, superior R&D capacity, and over 350 manufactured products, particularly Maxima and Maximus, Petrol Ofisi Lubricants can meet almost all the needs of Turkey in the field of lubricants under a single roof.

Selim Şiper: "We have begun to see the results of the steps taken in a short time.”

Stating that Petrol Ofisi Group has begun to see the results of the important developments and steps taken in every field in a short matter of time, Petrol Ofisi Group CEO Selim Şiper said, "We have implemented significant development in many areas from our administrative processes to our organizational structure, from our IT infrastructure to our products and services. These essential and powerful steps that were taken simultaneously in many areas of the structure started to present their first results in a short time. Our outstanding success in the lubricants market is one of the most current and beautiful indicators of these developments. Petrol Ofisi Group has been maintaining its leadership perpetually in the lubricants and chemicals market since 2010. Moreover, it has strengthened its current position with operations in all fields, from product to distribution network. It has also acquired the leading position in the lubricant market. This success bears the signature of several people from our friends at the Directorate of Lubricants to our business partners."

Sezgin Gürsu: "The improvements we made in every field have brought us success."

Highlighting the success they have achieved in delivering products and services through an extensive distribution network across Turkey, Petrol Ofisi Group Lubricants Director Sezgin Gürsu has made the following statement:

"We have the most extensive distribution network with 16 thousand sales points as well as nearly 1,770 Petrol Ofisi stations and our distributors delivering all across Turkey. We have one of Turkey's largest infrastructures, POTEM, as the most advanced center in its field and 79 years of knowledge and advanced technology. Thanks to our R&D power, we make continuous improvements and produce innovative products. We have further improved our portfolio with our new corporate customers. We have made service agreements with leading brands in the automotive segment. We have also developed our first filling and service agreements with original equipment manufacturers. We have always been accessible to our customers and have stood by their side. We evaluate each and every outcome of the Customer Satisfaction Surveys we conduct meticulously and listen to our customers' opinions, thus developing our products and services for their current and future expectations. Furthermore, we collaborate with our corporate customers in the industry, working in collaboration even during the product development phase. In conclusion, the results we have obtained as a result of our intense efforts have made us the leader in the Turkish lubricants market in 2019."

*Source: PETDER 2010-2019 Total Data on Lubricants and Chemicals